About

We build the products we wished existed.

Segunda.ai is a multi-product software company designed for a world where small senior teams build with AI agents, strong product context, and sharper operating systems.

Why we exist

From building software for others to building products of our own.

We spent years building software with founders and teams. That experience taught us that products rarely fail because code is impossible to write. They fail because the surrounding product system is weak: unclear context, scattered decisions, poor ownership, missing launch plans, and no reliable way to improve the product after delivery.

AI changes the speed of software development. But speed alone is not enough. When execution gets faster, product judgment, quality, documentation, context, and go-to-market thinking matter even more.

Segunda.ai was created to build products around that belief. One parent company, multiple focused products, and a compact senior team using AI-native workflows to build, operate, and improve software with leverage.

Founders

The founders.

Maksym Petruk

Maksym Petruk

CEO, Co-Founder · Miami, Florida

Maksym leads company strategy, commercial direction, partnerships, and operations. Before Segunda.ai, he built and led WeSoftYou, working across software delivery, team building, client relationships, and company operations.

He brings the operating perspective behind Segunda.ai: how to turn technical work into products, how to move from delivery to commercialization, and how to build a company around high-leverage execution.

Andrii Kovalchuk

Andrii Kovalchuk

CTO, Co-Founder · Miami, Florida

Andrii leads product architecture, engineering systems, and AI-native development workflows at Segunda.ai. He has led development across 100+ software projects in different domains and levels of complexity, coordinating work with 50+ engineers across product and delivery teams.

Today, his focus is building the technical foundation for products designed around human + agent collaboration: systems where product context, technical execution, and AI-assisted workflows work together.

How we work

An AI-native operating model.

Our way of working is part of the product. We design company systems so a small senior team can keep context clear, move quickly, and maintain product quality without adding unnecessary layers.

AI is part of the workflow

Agents support planning, implementation, review, documentation, and operational work — but the system is designed around human judgment and controlled execution.

Context is infrastructure

Product decisions, requirements, documents, files, time logs, implementation history, and user feedback should accumulate into usable company memory.

Quality compounds

The goal is not only to ship faster. The goal is to build systems that make each product easier to understand, operate, improve, and commercialize after launch.

Office

Based in Miami, Florida.

Segunda.ai is based in Miami, Florida, with a remote-enabled operating model and collaboration across the teams, customers, and partners we work with.

Miami, FL
United States